You’ve no doubt seen the term “mobile friendly websites” before, but what does it mean, exactly? Well, it describes websites that are optimised for viewing on mobile devices, i.e. tablets and smartphones. Mobile-friendly sites are designed to be responsive, which means their elements are blocks that shrink down to be stacked when accessed on mobile devices. Some people even build entire mobile versions of their websites, and this is why you see some URLs that appear as “m.url.com”.
Now that you know the basics, let’s move onto why it’s so important. Here we go!
Virtually everyone accesses the internet using their mobile
Mobile devices are really just tiny computers, and the vast majority of people use them as such. With more and more smartphones being used, more and more people are able to access the internet anywhere and at any time. This means you need a mobile-friendly website to ensure you get the most traffic possible. As of December 2014, there were a whopping 3.9 million Australians (or 21% of the population) who considered themselves mobile-only internet users. That figure has only risen since, so it’s safe to say that considering how your site functions on mobile devices is of utmost importance.
It helps you build credibility
It’s basically expected that any professional business will optimise its website for mobile these days. If a potential customer visits your site on their phone but can’t navigate it easily (or worse still, can’t see it at all), they’re likely to go elsewhere fast. A seamless, user-friendly experience across both desktop and mobile devices will go a long way towards establishing you as a credible resource for the information, products and services you provide. It also helps make your customers’ experience positive. Both of these factors mean people are more likely to choose you over a competitor.
Google rewards you for it
One of the main focuses for Google is user experience, and that’s why it takes into consideration whether or not your website is mobile-friendly. Websites that are optimised for mobile rank better than those that aren’t, simply because it means people are likely to have a better interaction with them. What does that mean for you? It has a direct impact on how high up your business appears in search results, which in turn affects the number of potential customers you’re attracting to your site.
It will improve your customers’ experience
A great user experience is the key to everything, and you won’t get that if your desktop website is squished into a mobile window (or if it won’t load at all). People are very likely to click away once they realise they can’t easily read or navigate your site. Having a mobile-friendly site means all your information is clearly laid out, making the journey from discovering your website to booking your services smooth and hassle-free.
How to make your website mobile-friendly
We’ve covered the whats and the whys, so let’s briefly mention the hows. If you’re feeling confident, website-building tools like our Get on the Web PowerPack are designed to create responsive websites. We have pre-existing templates you can build off, and don’t worry, no technical knowledge is required. Or if you’re looking for a complex or ambitious design (such as an online database), consider speaking to a professional developer about building a custom website to suit your needs.
We think Ready Set Plumb’s website has all the mobile friendliness boxes ticked. The colour scheme is simple, and their business credentials are prominently featured across both mobile and desktop view. There’s a contact form on the homepage and a 10% discount as an incentive to call, with a linking phone number in the header. Most importantly, the site is very easy to navigate on a mobile device, which is essential in making sure users stick around long enough to make an enquiry.